Incite heavy gameplay and less aliases.

[BuzzBlade]

Offers players earned content off of gameplay.

24 hours gameplay, 3 premium maps added to your roster.
1 week, InstaFreeze in your wallet.
25 days God mode. Or something of the sort. Bacon Pizza?

Then account for all the un-stated hours on my insta aliases and send me a check and trophy.

[megaman3]

and what does id software get. Advertising never worked.

[0r4d4r]

and what does id software get. Advertising never worked.

If they dangle a carrot in the face of players, keeping them in the servers,... you must be another euro w/ populated servers all the time.